One engine from song to signal.Bhoomi, Lita, and every release after.

Opulence joins two cost centres that labels usually buy separately: an AI video line producing market-ready variants at ₹250 each, and an AI SSP buying premium attention at ₹240 effective CPM. Merchant keeps the taste; the system compounds the reach.

SYSTEM MAP / RELEASE LOOP 01

SRCSong + rightsArtist-approved inputs

GENAI video engineHooks · languages · formats

BUYAI SSPAudience · bid · frequency

SIGRelease signalViews · streams · saves

2,000 assets / dayAI Video Factory

Finished, Punjabi-tuned₹250 per video

On owned supply₹300 CPM

Hindi · Tamil · Telugu · Kannada · Malayalam5 languages

Prepared for Merchant Records · All figures illustrative unless a source is named · Interactive deck — use arrows, swipe, or the dots

Executive Summary

Six things this deck has to land

The whole system, on one screen

The bottleneck is no longer the music — it is the attention around it

Luminate's 2025 Year-End Report counts 253 million tracks on audio streaming, with 106,000 new uploads every single day. 88% of them received fewer than 1,000 streams all year. Craft is not the scarce asset; distribution of attention is.

A model-agnostic video engine, priced by approved output

We route each shot across a changing model pool, score candidates, and charge ₹250 for the finished asset rather than exposing the label to every generation attempt.

₹250 per finished, broadcast-grade video in Hindi, Punjabi, Tamil, Telugu, Kannada or Malayalam

Script, voice, lip-sync, subtitles, artist-approved cut, platform-ready aspect ratios — in hours. Volume becomes a strategy dial: thousands of hyper-local clips around one album, not twelve.

Distribution we already own, on the supply side

Opulence sits inside the pipes serving 15+ global brands, with AI routing every impression. We price at ₹300 CPM inside the premium band, then rebate 20% of ad spend — an effective ₹240.

A live model, not a slideware promise

Three live models in this deck run on your own numbers: budget, output, mix and CPM in; impressions, streams, cost-per-stream and territory coverage out. Replace our assumptions with the label's DSP exports and the same model keeps running.

What we propose to build together: a release cockpit for every artist

Marked clearly as proposed, not delivered: one workspace per record where the artist, the label and Opulence see the same asset list, the same spend, and the same streaming readout — so Bhoomi, Lita and the South slate stop being five disconnected launches.

Sources named inline: Luminate 2025 Year-End Music Report; IFPI Global Music Report 2026; EY × FICCI Indian music subscription study, 2025; Spotify Loud and Clear India, 2026.

01 / 25 · Cover · Every Release, Everywhere

Chapters

Every Release, Everywhere